Much too often Ideas and Concepts remain ideas and concepts because they’re not properly executed.
Concepts evolve from knowledge, from creative abilities, from thinking out of the box, from being sensitive to needs, issues, requirements, and environments.
Execution is learned and refined with experience, ingenuity and innovativeness.
Once ideation is complete – execution takes over. Without proper execution the greatest idea falls flat, sinks without making a splash, and leaves no impression in the mind or experience of those who see, hear, or are touched by communications.
It is important to be original, to be creative, and to be equally good at giving tangible shape to ones dreams or aspirations.